Monday, May 10, 2010

Research on Clients

Angela Merkel
Country of origin: Germany
Power Type: Political
Current job: Chancellor of Germany and Chairman of the Christian Democratic Union
Brief background:
- “pragmatic politician who inspires confidence”
- “pragmatism and ability to compromise”
- “grew up in a rural area outside Berlin”
BBC, “Profile: Angela Merkel,” BBC news, http://news.bbc.co.uk/2/hi/4572387.stm (accessed 10/5/10)
- “current member of the Council of Women World Leaders... whose mission is to mobilize the highest-level women leaders globally for collective action on issues of critical importance to women and equitable development”
Wikipedia, “Angela Merkel,” Wikimedia, http://en.wikipedia.org/wiki/Angela_Merkel (accessed 10/5/10)

Miranda Kerr
Country of origin: Australia
Power Type: Sexual
Current job: Model, skincare line, charity involvment
Brief background:
- “raised in the small town of Gunnedah”
- “Kerr launched an organic skincare line, Kora, in Australia with co-founder George Moskos”
- “Kerr has been called ‘the next MacPherson’.”
- “We love her because she has the most incredible girl-next-door look and she's also insanely beautiful. It means women are not intimidated by her looks and guys think they might be able to talk to her. It's a fantastic combination ... people want to be around her” (Russell James)
- “"the perfect endorsement", citing her ability to "truly sell a product."” (Ursula Hufnagl)
- “Kerr's charitable work includes Wildlife Warriors Worldwide and Children International”
Wikipedia, “Miranda Kerr,” Wikimedia, http://en.wikipedia.org/wiki/Miranda_Kerr (accessed 10/5/10)

Helen Keller
Country of origin: Switzerland
Power Type: Political?
Current job: author, political activist and lecturer
Brief background:
- “was the first deafblind person to earn a Bachelor of Arts degree”
- “outspoken in her opposition to war”
- “She campaigned for women’s suffrage, worker’s rights and socialism, as well as many other progressive causes”
- “born...in Tuscumbia, Alabama”
- “The Keller family originates from Switzerland”
- “Keller went on to become a world-famous speaker and author”
Wikipedia, “Helen Keller,” Wikimedia, http://en.wikipedia.org/wiki/Helen_Keller (accessed 10/5/10)

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